Think back to the last time you made a purchasing decision of a new tool at work. Did the story of how one of their customers, either told with a few lines of copy on the homepage or as a plus word piece of content elsewhere, influence you?
What we released will be tested, tweaked and improved upon in the coming months. Getting it out to the public was priority No. Here are 25 effective tactics, grouped by three common sections of a case study—the customer, the solution and the benefits—plus perspectives on formatting and marketing this type of content.
Some marketers say a shorter case study is better, others proclaim the benefits of long-form content. Consultant and blogger Debbie Weil writes that a reasonable word count is words. On the other side, Kissmetrics co-founder Neil Patel has helped herald the success of long-form content for marketing. In , he found that longer copy on his homepage yielded him a higher conversion rate and longer blog posts earned him more social shares.
He backed up his encouragement by noting a Moz study that showed higher search rankings for long-form content, too. Describe how the challenge was overcome tell of the battle. Sum it up give it a happy ending.
On the The National Center for the Middle Market site, journalist Erik Sherman laid out what he sees as the "fairly strict formula" for a case study:.
There may be other structures that could work, and experimentation can be good, but only so long as all these points are covered at a minimum in the final piece. Another way to look at it is to think of case studies as stories told from the perspective of a happy customer.
These kind of stories, says Slaunwhite, are hard to resist reading. Hibbard, who wrote the book Stories that Sell , says there are two types of audiences: And just like a city keeps its signpost format the same, so too should your case study library.
In her case study mistakes ebook, Hibbard offers another approach: But the most interesting stories usually take a more creative path. Instead, she encourages you to think about the personality of your audience and consider what would resonate with them most. Here are three alternatives she recommends:. See the "Label the Customer" top below. Readers who want to know more can click through to a complete version that goes into more detail. By providing real-life examples of your product at work, paired with glowing customer reviews, they can help new customers feel more confident in your company and take the leap to convert.
For an example, check out this case study excerpt from our own clientele based case study:. This guide will help you get started. When it comes time to write a case study, you might have multiple cases to choose from. The first part of being successful, though, is narrowing these things down. To determine which of your various cases would be the best fit for a study, look at them and evaluate whether or not they contain the following elements:.
Now comes the tough part — the writing! Depending on your brand and the content of the case study, you can write it in either the first or third person. Either approach will work, and most case studies use a mixture of both. The title is a critical component of the case study. To make it as attention-grabbing as possible, include percentages and strong action verbs.
Here are some good examples from real-life case studies:. Many people think that learning how to write a business case study involves incorporating jargon and corporate-speak into the writing. In fact, writing a business case study requires you to keep your language simple rather than making it more complicated.
The more you can avoid corporate jargon in your case studies, the better. In addition to making them more natural and approachable, this will also allow non-customers to approach your case study without being intimidated away by overly complicated case study language. A case study is not the place to leave out critical data. Instead, write from the beginning to the end and keep it as accurate and chronological as possible. This will help flesh out the entire circumstances surrounding your interaction with the client and allow your readers to understand your impact more effectively.
These stages are as follows:. Carefully read the case and the instructions that you have received. Every point that leaves any ambiguity is a reason for doubt. Anything that can be understood in different ways is better to be discussed with your fellow students or even with your professor. It is a good idea to take a large sheet of paper and draw mind maps to visualize your findings, ideas, and the connections between them.
Answering the following questions should also help you to define your task:. Answers to these questions can be integrated into your mind map. Alternatively, you can print this list of questions with large amounts of space left for answers and comments, and use it as a checklist.
All the necessary methodology can be found in your course notes and textbooks. You can also find books, articles and other resources with detailed descriptions of relevant analysis tools for case study both online and offline; many schools provide comprehensive guides for that.
At the initial stage of analyzing the case, you should understand which problems and risks are bound with the case. Pay attention to the points relevant to the questions provided by your professor who has assigned you this task.
Remember to put all your findings onto your mind map — this includes both problems and the possible solutions; that is, both questions and answers to them. Prioritize the problems and questions by marking them with different colors on your mind map.
Remember to note the causes and effects of each problem, as well as all possible solutions that you think of or come across, even though at this stage they will be only preliminary. So, keep it in mind that you may discover more problems, as well as solutions, as you go on with writing your case study. Check out the available tools that you have at your disposal and see which ones can best be applied in your case.
To make the best choices, carefully read and brainstorm the possible applications of each tool and discuss it with your fellow students and your professor. Remember to put down everything that you find out in notes. It is critical that you have everything documented, should you need to return to some point of your study.
Also, write down what you think about those findings and how you have come to them. If you used calculations or testings for finding a possible solution to a problem, they also need to be thoroughly documented in detail.
This is your advice on what can be done to eliminate, solve, or at least minimize a problem in the case. There should be recommendations for each problem that you have found out. They can be shaped in the form of plain text or put in a table. They must be detailed and include not only the solution but also a plan of actions that need to be done to achieve positive results. Each solution should answer the following questions:. Here you summarize your analysis of the case from the perspective of the objectives — both compulsory and desired ones.
Remember to follow the recommendations from your professor regarding your conclusions to the letter, especially when it comes to your original assumptions. Same as with any other academic writing , a case study report needs to be carefully planned before writing. The plan or the structure of your report will most probably start taking shape in your head as early as the beginning of your investigation. First, make up your preliminary outline with all the sections and subsections. Since this outline is for your use only, it does not necessarily have to be in the format of a list, like with most academic papers that you have to submit.
Guidelines for Writing a Case Study Analysis. A case study analysis requires you to investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence.
How to Write a Business Case Study 1. Determine the case study's objective and format. All business case studies are designed to demonstrate the value of your services, but they can focus on several different client objectives and take a few different forms.
Case studies are an invaluable record of the clinical practices of a profession. While case studies cannot provide specific guidance for the management of successive patients, they are a record of clinical interactions which help us to frame questions for more rigorously designed clinical studies. The case study writing process includes several moving parts. However, by streamlining your workflow from start to finish, you can ensure no steps get missed. Here are the seven steps this post will cover to get the job done.
Business case studies can have a massive impact on your marketing, done right.. While they cost time and effort to create, they can be a stellar tactic to draw new customers to your business and help you earn new clients. Case Studies. T his guide examines case studies, a form of qualitative descriptive research that is used to look at individuals, a small group of participants, or a group as a whole. Researchers collect data about participants using participant and direct observations, interviews, protocols, tests, examinations of records, and collections of writing .